#HOTSWITCH AZTECA SOFTWARE#
HotSwitch is one of more than 40 #PoweredByRokk3r companies, cobuilt alongside the Miami, Florida-based company's multinational team of UX designers, software engineers and technology business consultants.
#HOTSWITCH AZTECA TV#
As tech entrepreneurs and TV lovers, we look forward to driving innovation in this market segment to unveil to audiences in LatAm and beyond the extent to which the TV viewing experience can become even more enthralling than it is today." It underscores the industry drive to innovate and stay ahead of the curve, in an increasingly saturated industry. "TV Azteca, a world leader in Spanish-language mass media, has been pushing the envelope in this type of audience engagement, so we're thrilled to announce this partnership. "We believe in the future of media that is immersive and interactive, transforming the way viewers consume content today and for years to come," said Andres Aranguibel, co-founder and CEO of HotSwitch. "HotSwitch presented a solution that met our exact needs, and its leadership team has become an important partner." "We believe that in today's world, content has to be a two-way street, and we have found a powerful way to make the viewer an active participant in their favorite shows with our collaboration with HotSwitch," said Eugenio Velasco, TV Azteca Digital Director of Content and Digital Audiences. Through TV Azteca Conecta, the HotSwitch plugin will enable users to engage with one another – through chat rooms, trivia, games, and other interactive features – without relying on third-party social media platforms. It is a pivotal tool for TV content providers to leverage, and monetize, the power of social engagement. Seamlessly integrated, HotSwitch makes partners' content immersive, keeping viewers actively engaged for longer and providing partners with valuable insights on their viewership.
(OTC: ROKK), HotSwitch is an audience interaction engine for mobile, web and smart TV apps that brings interactivity to the live-television viewing experience. The integration represents a significant inflection point for HotSwitch TV Azteca is the second-largest media conglomerate in Mexico, and its application reaches a wide swath of viewers who will, moving forward, experience an immersive TV experience provided by HotSwitch.įounded in Orlando, Florida, in 2014, through a co-building agreement with Rokk3r Inc. to r.: Andres Aranguibel and Ravel Antunes.MEXICO CITY, J/PRNewswire/ - HotSwitch and TV Azteca have reached an agreement to integrate HotSwitch's social engagement platform into the network's application, TV Azteca Conecta, bringing interactive tools such as real-time chat, trivia and more to millions of TV viewers in Mexico. They have brought in investments from BTF Media and SayWhisky, among others. The co-founding team currently holds positions at Disney, with past experience at HBO and NBC. Beginning with this regional launch, HotSwitch is now looking for partners throughout Latin America.Ĭreated in 2015 and further developed in the start-up incubator Alchemist Accelerator, HotSwitch is led by Andres Aranguibel, CEO, Ravel Antunes, CTO, and Leonardo Aranguibel, Partnerships. As part of its partnership with TV Azteca, HotSwitch is serving as the interactive engine behind the app, allowing TV Azteca Conecta users to interact through chatrooms, polls, trivia, and games. Most recently, HotSwitch announced its integration with the Mexico City-based TV Azteca Conecta app. HotSwitch streaming applications can provide a unique viewing experience, measure engagement, and monetize with sponsored ad integrations. Instead of having viewers go to third-party platforms like Twitter and Facebook to talk about what they’re watching as they’re watching it, HotSwitch brings that live activity directly to content providers. Aiming to enrich the television experience, Orlando, Florida-based HotSwitch has a new system that offers viewers a dynamic social environment while also supplying streaming networks and channels with a B2B platform for real-time analytics and interaction-driven revenue.
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